Laura started Outdraw in early 2015 with the belief that visual communication was under-utilised in our professional environments. Her habit of carrying a sketchbook everywhere and drawing to understand information has turned into a profession. She has since explained ideas across Healthcare, NFP’s, Design, Finance, Energy, Retail and Start Ups internationally.
Idea facilitation in workshops;
“ Learning about the complexity of the challenges that organisations are facing, understanding the possible solutions and teasing out the insight from people who are working with the issues every day. Then drawing those ideas in a way that people can grasp quickly is a demanding but immensely rewarding way to spend a day.”
“We live in a state of information overload. It is really hard to capture people’s attention. Being able to turn a bland document into something that gets noticed, picked up and read feels oddly powerful. It’s about taking in all the data and illustrating something that connects with the humanity of the subject matter. ”